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Bali Painting Exhibition
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Balinese
Painting and Technology:
Commerce |
Although
art has been created for its own sake
throughout history, Commerce has always
played an important part in sustaining
growth. In traditional Balinese painting,
where the use was ceremonial or religious,
the art-form was in steep decline before
the introduction of the Pita Maha Artists
Cooperative and its development of alternative
markets. The Pita Maha's influence on
the content of Balinese painting also
made the output more marketable due, in
part, to it's simpler topics. Traditional
Ramadan paintings told a story that most
westerners would not be able to decipher,
but scenes of everyday life in Bali were
more easily identified, and appreciated
for their simplicity.
In
1998, the more widespread availability of
computers, television and print media have
the ability to further effect commerce of
Balinese Painting. Several galleries, two
museums, and a number of individual artists
have developed internet web sites to promote
their available paintings or introduce themselves
to the world.
I
asked Nyoman and Christina Sumertha, and
Agung Rai, well-known gallery owners,
about their use of the internet in selling
their works. "We use e-mail and fax
to communicate with our customers, and
we created a web site a few months ago
to showcase our work," explained
Christine, "the electronic mail certainly
speeds our comunication, but we have yet
to see any inquiries from our web site.
I think at this point, having a web site
is more of a status symbol than an actual
way of generating business." Agung
Rai, collector and museum founder agrees,
"The increased use of computers here
benefits commerce, and helps to increase
awareness of Balinese artists as well.
It is also good for tourism, which effects
commerce. Finally, and perhaps most importantly,
computers and the internet can help with
art education."
It
is an easy case to make that the internet
can be used to increase commerce surrounding
the artistic community in Bali. But increased
commerce brings increased interest, and
more outside influence exerted on the artistic
output of the area. Commerce, although artistically
a relatively minor influence, can create
a change of perspective in the artists'
themselves.
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